The Open Network for Digital Commerce (ONDC) As India's digital ecosystem continues to witness exponential growth, the Indian government has taken a significant step forward in revolutionizing the e-commerce sector with the introduction of the Open Network for Digital Commerce (ONDC). This ambitious initiative aims to empower small and medium-sized enterprises (SMEs) and create a level playing field for all stakeholders in the e-commerce ecosystem. Let's dive into what ONDC is and how it is set to reshape India's e-commerce landscape. What is ONDC? The Open Network for Digital Commerce (ONDC) is a government-backed project launched by the Ministry of Consumer Affairs, Food, and Public Distribution. It aims to establish an open, fair, and transparent digital commerce ecosystem by creating a common and standardized digital infrastructure. The primary goal of ONDC is to foster healthy competition, enhance consumer choice, and empower local businesses to thrive in the...